I’VE DESIGNED FOR:
With over 15 years shaping digital experiences, I blend user empathy, business strategy, and systems thinking to solve complex problems across diverse industries.

Add Your Title Here…
years of experience
Add Your Title Here…
browser tabs open
2021 – Current
Currently leading UX design and delivering impactful solutions across various Google ads planning tools, including Insights Finder, Reach Planner, PARC and Growth Planner.
2020
Noiz
I was responsible for transforming the platform into an industry-leading solution for livestream influencer marketing in gaming.
2019
Iconmobile
Spearheaded the UI/UX design for innovative automotive applications, including a new luxury electric vehicle and a car subscription app, while also designing the digital dashboard and infotainment system for Ford Brazil.
[ld_course_list col=3 order=”asc”]
Terrence showed deep knowledge in the problem space and identified ways we can go beyond our initial product proposal to make the experience enticing and differentiated. This was a valuable way to showcase our work with the IM team.
Terrence is great at absorbing and synthesizing information to drive his design work. This skill allows him to understand business context, user motivations, and historical context so that he can contribute to product discussions and make thoughtful design proposals.
I was very impressed with Terrence’s ability to not only understand the problem, but condense it into a format that was understandable by the rest of the team. Some of the L6s and L5s on the team had trouble completely understanding the problems involved in the project, but Terrence’s presentation helped to make sure that everybody had the same understanding.
Terrence’s redesign of the collateral template was met with universal praise from both the RP and the PARC teams. His efforts on the flyout panel were not just limited to RP; instead he has created a framework that will form the basis for future PARC integration into other ads planning tools.