About Me

About Me​

I’m a UX designer with over a decade of experience turning complexity into clarity through user-centered, strategic design.

With a background spanning industries from gaming to fashion to automotive, I bring a systems-thinking approach that connects user needs, business goals, and real-world constraints. As a design partner, I:

Partner closely with product and engineering to align vision, scope, and execution
Translate abstract ideas into tangible solutions that drive clarity and momentum
Proactively challenge assumptions to uncover unmet needs and new opportunities
Understand how design fits within the broader marketing and business landscape
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Years of experience

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With over 15 years shaping digital experiences, I blend user empathy, business strategy, and systems thinking to solve complex problems across diverse industries.

I’VE DESIGNED FOR:​

My Experience​

Here’s a snapshot of the teams and companies I’ve had the privilege to design with.

For a complete history, check out my LinkedIn to explore more of my experience.

2021 – current​

Google

Currently leading UX design and delivering impactful solutions across various Google ads planning tools, including Insights Finder, Reach Planner, PARC and Growth Planner.

2020​

Noiz

I was responsible for transforming the platform into an industry-leading solution for livestream influencer marketing in gaming.

2019

Iconmobile

Spearheaded the UI/UX design for innovative automotive applications, including a new luxury electric vehicle and a car subscription app, while also designing the digital dashboard and infotainment system for Ford Brazil.

2017

Auberge Resorts​​

Revitalized property websites with updated content and enhanced functionality, driving user engagement and strengthening online presence.

What People Say​

I’m grateful to have collaborated with some truly amazing people. Here are some perspectives from people I’ve had the pleasure to work with:

Terrence showed deep knowledge in the problem space and identified ways we can go beyond our initial product proposal to make the experience enticing and differentiated. This was a valuable way to showcase our work with the IM team.
JANE KIM​Product Manager, Google
Terrence is great at absorbing and synthesizing information to drive his design work. This skill allows him to understand business context, user motivations, and historical context so that he can contribute to product discussions and make thoughtful design proposals.​
KYRSTEN SANDERSON​UX Manager, Google
I was very impressed with Terrence’s ability to not only understand the problem, but condense it into a format that was understandable by the rest of the team. Some of the L6s and L5s on the team had trouble completely understanding the problems involved in the project, but Terrence’s presentation helped to make sure that everybody had the same understanding.
COLLIN TOWNSEND​Engineer, Google
Terrence’s redesign of the collateral template was met with universal praise from both the RP and the PARC teams. His efforts on the flyout panel were not just limited to RP; instead he has created a framework that will form the basis for future PARC integration into other ads planning tools.​
MORITZ​ WINKLERProduct Manager, Google